Behind the Scenes
How Evergreen Prepares for a New Year of Storytelling and Strategy
As we head into 2025 (fun fact: 2025 is now just as close to 2050 as 2000…), it’s the perfect time to pause, reflect, and gear up for what’s ahead. At Evergreen Communications, this isn’t just about checking boxes (though we love completing our to-do lists)—it’s about reimagining how we can empower our clients to make their voices heard and their missions felt. Here’s a behind-the-scenes peek at how we prepare to make every story count all year long.
Reflecting on the Past Year
We believe growth begins with looking back. What worked? What didn’t? How did we adapt to meet our clients’ needs?
One of our favorite highlights from 2024 was our work with Aurora School. We partnered with them to showcase their unique educational approach. Their Head of School, Abbie Koss, shared: “Working with Evergreen Communications has been a truly positive experience. Their team is timely and responsive and brings fresh ideas to the table.”
Setting Goals and Priorities
Our focus is always on aligning with the missions of the nonprofits, schools, and changemakers we serve. For 2025, we’re excited to explore new ways to personalize storytelling, deepen client relationships, and expand our offerings to create more impact. This includes creating even more tailored content strategies that connect authentically with diverse audiences and their unique needs.
Updating Tools and Processes
From using Trello to keep projects on track to leveraging Canva for eye-catching visuals, we’re always looking for tools that make our work smarter, not harder.
This year, we’re embracing tools that blend the best of technology and creativity. Whether using data-driven insights to enhance SEO or experimenting with fresh formats for storytelling, our goal is to stay innovative while keeping the human touch at the heart of everything we do. For example, we plan to integrate AI tools to analyze audience engagement trends while ensuring every piece of content retains our signature authenticity.
Building Relationships and Staying Current
At Evergreen, we know that relationships are the backbone of effective communication. Whether collaborating with clients, connecting with media professionals, or simply staying engaged with our industry, we prioritize genuine, meaningful interactions.
From attending industry events to sharing insights with our network, we’re committed to growing alongside the people and organizations we support. For instance, we’re planning collaborative workshops to bring clients and partners together to share best practices and creative ideas.
Creating a Content Calendar
Planning is key to telling impactful stories, but we also know the importance of staying flexible. Our content calendars are built with intention—crafted to align with client goals while leaving room for those unexpected moments.
Committing to Continuous Improvement
Whether pursuing professional certifications, diving into industry research, or simply learning from our clients, we always look for ways to enhance our service. This dedication ensures that we bring fresh perspectives and creative solutions to every project, reassuring our clients of the quality they can expect from us. For 2025, we’re investing in additional training for our team to better support diverse communication needs, from visual storytelling to multilingual content creation.
Looking Ahead
We are excited to help our clients make 2025 their most impactful year yet. We can’t wait to embark on this journey with you.
Are you ready to amplify your story? Let’s make it happen together. Reach out today, and let’s create something incredible.